E-commerce website for a London fashion label weaves an editorial approach directly into the shopping experience.
Designed at BOB / Development by Archive
A Day in a Life is a fashion label whose pieces ‘adapt and combine beautifully’ throughout the day in the lives of modern-day women. ADIAL's founder wanted to sell clothes but also wanted to highlight the benefit of combining the pieces by showing real people wearing the collection throughout their days. What was initially a separate lifestyle blog was rethought and redesigned to sit centre stage within the shopping experience with relevant content reacting to user's choices within the shop.