The Royal Academy of Arts has exhibited Art in London's Piccadilly for over 250 years. Their old identity had served them well, but it wasn't strong or coherent enough to cut through in a busy urban environment.
Designed at Pentagram / Partner: Harry Pearce / Photography by Nick Turner
Funded entirely by their patrons, donors and members, it had become clear that the institution needed to engage with a younger audience to remain relevant in the future.
Drawing influence from their visual archive and combining it with the rigour of a modern identity system, the institution now has a powerful presence on the street and online, reinstating their authority and setting them up for a confident future.
