Crouch End Festival Chorus are one of Britain’s major symphonic choirs, regular voices for Doctor Who soundtracks and frequent performers at the acclaimed Royal Albert Hall.

'From the heart, at the heart' is the concept that steered the new visual identity, coming from the sheer passion in the choir’s performances and the immense sound that puts them at the centre of music. The typography suggests the swell of music and the abstract imagery reflects the feeling of the central theme of a specific performance.